Arc Bikes approached sltwtr with the challenge of explaining their product through a landing page, with the additional constraint of not having a prototype ready for photography. The concept is fairly simple: a bicycle frame that gives the rider the ability to orient it into a “power position” for both uphill and downhill through a pivoting seat post. We were supplied with text descriptions, stories, and schematics. We found that the best way to quickly express the versatility of the Arc Bike frame to the user was through an interactive experience. By scrolling the mouse wheel or dragging vertically on a mobile device, the user can visualize the functionality of the Arc Bike product.