What is Funnel-Less Commerce?

Imagine a world where making a purchase online is as simple as a single click, or a thumbs up emoji response to a CR Agent. A future state of commerce on Shopify is on the horizon, where the traditional checkout process becomes a thing of the past. In this new era, the original transaction is built on trust, with users securely vaulting their credit card information for future transactions. From that point on, every interaction between a brand and a consumer has the potential to become a seamless transaction.

What does this mean for consumers?

For consumers, this future state of commerce offers unparalleled convenience. No longer will they need to go through the tedious process of entering their payment information every time they make a purchase. By securely storing their credit card details, users can make instant transactions with just a simple confirmation, eliminating the need for multiple steps and reducing friction in the buying process.

How does this benefit brands?

For brands, this new model of commerce opens up a world of possibilities. With the ability to seamlessly transact with customers at any touchpoint, from social media interactions to email marketing campaigns, brands can capitalize on every opportunity to drive sales. By removing the barriers to purchase, brands can increase conversion rates and foster stronger relationships with their customers.

Is this secure?