KᐧSwiss approached SLTWTR for a site design and rebuild on Shopify Plus.
As the primary outward-facing presence of the brand, the website needed to not only perform transactionally, but also represent an evolution of the KᐧSwiss branding.
WE STEPPED IN
Our strategy was anchored in a product-centric design approach. By leveraging existing assets, we crafted aesthetic mechanisms that amplified the intrinsic value of KᐧSwiss products and the brand as a whole. A minimalist user interface ensured content clarity, while a bold typescale made their brand statements resonate more powerfully.
WE STEPPED IT UP
On top of an aesthetic iteration to the KᐧSwiss website, we added innovative features for enhanced Consumer Experience.
Our perspective on Consumer Experience goes beyond design aesthetic. We embrace a deeply empathetic approach, stepping into the consumer's shoes to pinpoint pain points and craft solutions that elevate at every touchpoint. Our pursuit of a delightful Consumer Experience found its essence in the KᐧSwiss website in performance enhancements
Stepped-Up Aesthetic + Performance
EMPOWERED FOR THE WIN
The information architecture of the site and the tools developed by SLTWTR empowered the KᐧSwiss team to take the site and run with it. Custom architecture for merchandising and content authoring allow for rapid content shifts and product promotion.
The KᐧSwiss website now stands shoulder to shoulder with other giants in the athletic footwear industry, and provides consumers with a frictionless flow from discovery to checkout. The numbers speak for themselves in conversion rate, with overall rise well over industry standards and hitting regular spikes of 8%-10% conversion rate.