Guiding SLTWTR, Eric’s roles as CEO and Chief Designer+Developer (CD+D) reflect a path carved out of passion, relentless curiosity, and the desire to innovate.

Eric's experience in ecommerce speaks of persistence and a fresh perspective. Recognized globally for his proficiency in Shopify theme development, he crafts digital spaces that are more than just visually compelling—they inspire and evolve. But what sets Eric apart is his ability to see ahead, to spot opportunities where most see barriers. For him, the status quo is just the beginning, a base to build upon. He has a knack for pushing the boundaries of what’s achievable in the realm of ecommerce.

Yet, for all his vision and expertise, Eric's heart remains anchored in genuine connection and authenticity. Each design choice, every line of code he writes, is imbued with a sense of understanding and empathy. He’s not just about making a sale; he’s about creating moments, connections between brands and their customers that resonate deeply.

The path Eric has charted, his uncompromising pursuit of excellence, and his creative problem-solving approach not only shape SLTWTR but also set new standards in the ecommerce world. Talk to him, and you instantly recognize you're in the presence of someone who not only deeply understands the digital landscape but also dreams of its untapped potentials. 

To converse with Eric is to see problems as mere puzzles, waiting to be solved, and to realize that innovation knows no boundaries.