Quiksilver engaged SLTWTR to address the high costs associated with Salesforce Commerce Cloud (SFCC) while managing the complexities of a global brand with region-specific needs. The brand faced challenges in unifying customer data across multiple sales channels and required scalable development solutions to optimize each regional site. Prioritizing both global efficiency and localized autonomy, SLTWTR replatformed Quiksilver to Shopify, expanded and enhanced its online presence in the US, Canada, and Australia, modernized site design and functionality, and seamlessly migrated product, customer, and order data.
Unmatched Content-Authoring Flexibility
Quiksilver needed a high degree of adaptability in content creation for different regions, campaigns, and customer segments—far exceeding the standard capabilities of Shopify themes or other eCommerce platforms. SLTWTR pioneered a fully modular, block-based content system that empowers the brand with ultimate control, enabling unique layouts and conditional features tailored to each audience.
All In The Family
Recognizing the close relationship between Quiksilver and its sister brand, Roxy, SLTWTR strategically incorporated navigational elements and cross-store merchandising to create a cohesive, multi-brand shopping experience. Consumers could seamlessly transition between both brands, discovering curated product assortments that complemented their preferences. This integration allowed Quiksilver and Roxy to maximize merchandizing synergy while providing an intuitive path for customers exploring both collections.
Born from the Ocean
Quiksilver's deep connection to surf culture made this collaboration a natural fit for SLTWTR, a California-based agency with a passion for the coastal lifestyle. The project delivered an intuitive and immersive experience, including a wetsuit and technical boardshort comparison tool designed specifically for core surfers, ensuring they find the perfect gear.
Seamless Consumer Experience Across All Touchpoints
A core objective was to unify customer interactions with the brand, making every engagement—transactional or otherwise—meaningful and relationship-building. A major component of the initiative was the integration of a Loyalty Program woven seamlessly into the website, alongside connectivity with Quiksilver’s extensive retail footprint of over 100 stores through point-of-sale (POS) system synchronization.
Innovation Meets Performance
Driving eCommerce success was at the heart of the project, with a keen focus on consumer-centric enhancements.
On the Product Detail Page: dynamic size guides, real-time inventory transparency, technical product specifications, and customer reviews enriched the shopping experience.
On the Collection Page: robust real-time product filtering, hierarchical navigation, seamless forward-and-reverse endless scrolling with precise return-to-position functionality, and Quick Shop features ensured ease of use.
Throughout the site: dynamic product badging integrated across PLP, PDP, Cart, and Checkout, incorporating real-time countdown timers, iconography, and color selection tools to enhance engagement.
"We are incredibly grateful to our partners at SLTWTR for their instrumental role in launching across our global brand portfolio. Their expertise and dedication were invaluable to our success."
Eugene Kang
Global Vice President of Ecommerce at Quiksilver (Liberated Brands)
